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MarketingSherpa's Selling Subscriptions to Internet Content 2005 Summit in New York May 10-11. Tickets are already 70% Sold Out - for more information go to http://sherpastore.com/store/page.cfm/2191

(PRWEB) April 12, 2005 -- WSJ.com and Time Inc. (People.com, RealSimple.com, etc.) are among the dozen subscription Web sites to present their Case Studies at MarketingSherpa's Selling Subscriptions to Internet Content 2005 Summit in New York May 10-11. Tickets are already 70% Sold Out - for more information go to: http://sherpastore.com/store/page.cfm/2191

The 12 confirmed speakers to present Case Studies at this 5th Annual Summit on selling subscriptions to Web sites and marketing paid content include:

- WSJ.com VP Marketing Jennifer Singer will present a new Case Study on the site's Open House Campaign, including practical details on how her team orchestrated email, PR, and site tweaks to raise response. You'll see her data and creative samples.

- Motley Fool's Director, New Member Experience Greg Martz will reveal exclusive results data on extensive design and copy tests on their subscription offering Web page. They tested dozens of design and copy elements... learn what worked and what failed.

- HighBeam Research CEO Patrick Spain will present results data from the business research site's annual "Open House" promotion. Did lifting the paid barrier for a limited time entice more of his 1.5 million registered users to convert to paying?

- Time Inc's Ned Desmond will reveal test results from placing more magazine content behind paid online barriers, including People Magazine and Real Simple.

- Waterfront Media's co-founder and Executive VP Mike Keriakos (formerly known as Agora) is behind the SouthBeachDiet.com and other successful subscription sites based on best-selling Self-Help Books -- learn how you can take a printed bestseller and turn it into an ongoing revenue stream.

- SQL Server Worldwide User's Group (SSWUG) marketers will detail the clever tactics they use to turn open-access IT community members into paying site members.

- Playboy Online's SVP Marketing Michael Sprouse on how they've grown sub revenues by over 200% and operating revs by almost 500% in the past three years.

- Network Subscriptions' Founder Tarek Eldin will explain how "bundled" sub sales are working. Their Business Network Plus offering combines access to WSJ.com, Economist.com, InstitutionalInvestor.com, MIT's TechnologyReview.com, getAbstract, Encyclopedia Britannica Online, and two newsletters from Harvard Business School Publishing...for one low monthly fee.

- Tim Carter, Publisher AskTheBuilder.com, our featured "Entrepreneur of the Year" on how to profit working from home on your own sub site.

- Audible's VP Marketing Shoshana Zilberberg will discuss the exploding audio sub marketplace and the impact of podcasting.

- Rivals.com's Bobby Burton will reveal hands-on tactics to keep sports fans involved online, and continuously paying for online memberships, even when it's off-season.

- Harry Schuhmacher, Editor & Publisher BeerNet, on how he gets a 90% renewal rate for a $380 beer business news site with heavy competition from free trade publishers in the same niche.

2005 will be the fifth year MarketingSherpa has presented this Summit. Every year tickets sell out well ahead of the event itself. For more information, call (877) 895-1717 or go to: http://sherpastore.com/store/page.cfm/2191.