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According to a CNET Story, Yahoo! is planning to launch their ad network for publishers (publisher.yahoo.com) on Wednesday, August 3. "Yahoo is planning to launch on Wednesday an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET News.com.

As previously reported, the Sunnyvale, Calif.-based company has been working for months on a self-serve advertising service tailored to bloggers and other small Web publishers, a move that homes in on Google's territory.

While Yahoo and Google already go head-to-head serving major search-advertising partners such as America Online, Google has largely enjoyed a monopoly delivering its signature text-only ads to smaller content sites, including blogs."

There's also a Thread going at WebmasterWorld about it, as well. Finally Google will have some competition, as the Google AdSense program has grown by leaps and bounds since it's inception. A lot of small website publishers have wanted an Adsense-like program from Yahoo!/Overture, and will most likely be willing to try the new network. It'll be interesting if it drives up the amount of money given to publishers.