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Linking is a key component to a successful internet marketing campaign. Linking still carries significant weight in determining your overall value to the community we call the World Wide Web. The question is why are you still doing traditional reciprocal link exchange?

Traditionally, reciprocal link exchange meant putting up a links directory page and actively seeking other web sites to exchange links with you. The links for both sites went up on a links directory page under categories. The problem is that these links directory pages do not provide any value to the web search surfer. In all of our internet marketing and web site promotion thinking we must not forget the overall goal of Google and the search engine. They want to provide valuable information to the web search surfer. Links directories do not provide value to the surfer. In fact, they do not even generic traffic. Think about it. No ones goes to the those pages. So why are you wasting your time doing reciprocal linking.

If reciprocal linking is not advantageous then what is the answer? The answer is one way inbound links from relevant content rich pages. These are the kind of links that increase page rank, provide value to the web search surfer and most importantly, generate targeted traffic.

The problem is that it can be difficult to generate one way inbound links. This is primarily due to two main reasons. First of all, there is not a system in place for people to obtain inbound non-reciprocal links. Secondly, many web masters are still unsure about putting outbound links to other web site on their content pages. The problem is that webmasters are afraid that if they put out bound links on their content pages that they will lose traffic and consequently sales. This is an unreasonable concern. In fact, it would not be surprising if we started seeing Google rewarding sites for having outgoing links to other industry related web site and even competing web sites. This was what the web was meant to be - an interwoven fabric of web sites and links.

If you want to build a profitable web site that has lasting success then start today by implementing an Internet marketing campaign that focuses on contributing to the World Wide Web in a way that provides valuable content to the visitor. If you do this then you can be certain that you will steadily rise to the top regardless of what changes are made to the search engine's algorithms. Google has made it clear that they do what they do for the purpose of providing better search results to the web search surfer. There is no doubt that if you do the same you will more successful in terms of better page rank and more traffic.

The Internet marketing experts at JustArticles.com (http://www.JustArticles.com) have implemented a new program called Content Based Internet Marketing which is focused on helping webmasters obtain one way inbound links within the content pages of relevant web sites using press releases, blog articles and article directory submission.

For more information on this linking program please visit http://www.justarticles.com.