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Web sites who are constantly battling for Visibility are going to need to focus on external content such as link building and other media formats. This has been confirmed with the launch of Googles Universal Search.

Universal search integrates all formats of information from image, maps, to video into one, providing and over all search. Google is indeed looking to provide the ultimate searching mechanism, the best result possible across all formats.

"Google analyses over 200 different elements in its algorithm to provide accurate results. At the same time, external content such as link building, videos and social linking have had a major effect of top results" said Paul Easton, author of the newly released book, Link Traffic: A Plan for Free Web Traffic

"Many opinions have been formed as to what works in regard to how to get to the top of Googles results. I set out to provide proof that link building from external sources proves to be the most effective. From a results point of view, nothing is more convincing than the real facts, which I uncovered" said Paul Easton

Many web designers have claimed to SEO (search engine optimization) proficient, without the use of external content. In the New media world of the Internet, they are unlikely to achieve any success. This would result in low website traffic and a lack of belief the Internet as a marketing channel.

All web designers, web development and ecommerce managers looking to capitalise on more visitors to a website, at the lowest cost, need to be aware of the tactics and strategies that work. The ROI on free web promotion, done the right way can bring an endless source of targeted long term customers that can form the base of a reliable database.

The knowledge alone is not enough -- activation of the concepts, in the right way, will improve the reach of any reputable company online increasing market share and branding.

"Developments in the fast moving world of marketing on-line where competition is high, Link building and what others say about you will be around for many years to come as its an effective way for Google to provide the best results and keeping its market share"