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Know More Media, an online publisher of business information and news, has hired marketing expert Rich Ottum as author for MarketingBlurb.com, a distinctive new business blog on marketing. MarketingBlurb.com provides a witty and insightful discussion of the marketing industry, including marketing strategy, trends, advertising, promotion, e-commerce, and marketing news and analysis.

Rich Ottum has more than 25 years experience in both consumer and business marketing with diverse products and services ranging from textbooks, wallpaper, and online services to children’s products. Ottum has worked with familiar industry-leading brands including McGraw-Hill, Borden, CompuServe, and Highlights for Children. At present, Ottum is founder and General Manager of eStrategyOne Online Marketing Solutions. eStrategyOne is an innovative digital consultancy which conceives and executes online marketing solutions to increase business performance and profitability. The eStrategyOne Business Blog Consulting division advises reluctant businesses how to launch brand-building business blogs.

“Know More Media is poised for solid growth in the emerging market of blog networks,” Ottum says. “Writing for MarketingBlurb.com is an outstanding opportunity to chronicle an industry I love. You can expect to read equal doses of praise and ridicule for the amazing developments in this dynamic field.”

Rich Ottum is a graduate of Denison University, in Granville, Ohio. He earned his MBA in marketing from Capital University in Columbus. Ottum remains active in academia by teaching undergraduate and graduate marketing and e-commerce online. In addition to MarketingBlurb.com, Ottum authors the award-winning blog, The eStrategyOne Buzz (http://estrategyone.blogs.com/), and eStrategyOne Business Blog Consulting (http://estrategyone.wordpress.com/).

“Rich brings an exceptional amount of marketing knowledge to our MarketingBlurb.com blog,” said Dan Smith, VP of Publishing for Know More Media. “We are thrilled to have him as part of our business blog network. He has an excellent writing voice, and is able to combine that with very relevant marketing advice, observations, and information. Readers will really enjoy his style and content.”

“MarketingBlurb.com is another highly pertinent business blog in our continually expanding business blog network,” said Hal Halladay, CEO of Know More Media. “All of our blogs are written by authors who are experts in their individual fields of business. Rich is a perfect fit.”

About Know More Media
Know More Media, http://www.KnowMoreMedia.com, is a rapidly growing online publisher of business information and news, and is headquartered in Orange County, CA, with an office in Provo, UT. Led by a team of seasoned business executives with many years of online publishing and business management experience, Know More Media is a revolutionary departure from traditional business publishing. The Company contracts with expert writers from across the globe to supply valuable business-related blog content to the online world. Its authors are typically practicing authorities in their fields, who provide their business advice and knowledge to business readers through a blog. Readers are encouraged to participate through comments and continuous feedback, thereby not only learning, but sharing their valued experience to an ever-expanding community of business expertise.