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The online advertising industry has taken note of a significant cross-border acquisition: DoubleClick Inc., a leading global provider of digital media advertising technology and services for marketers, ad agencies and web publishers, has agreed to acquire Falk eSolutions AG, a global provider of online advertising delivery and marketing management solutions, based in Germany, a transaction initiated by DeSilva & Phillips, the New York-based media investment bank. DeSilva & Phillips acted as advisor to Falk eSolutions AG.

As Jay MacDonald, the DeSilva & Phillips Digital Media and Technology Group partner who oversaw the transaction, commented, “This transaction combines the strengths of two great online companies: Falk AG and DoubleClick. By acquiring the assets of Falk AG and its management team, DoubleClick enhances its strength and commitment to the global ad-serving market including the EU in general and Germany in particular. This merger should add significant value to both companies’ clients.”

In DoubleClick’s press announcement, David Rosenblatt, CEO of DoubleClick, says “Falk is a natural fit with DoubleClick because of its commitment to product innovation, reliability and local customer service. Combined with DoubleClick’s seasoned industry experience, scalability, and global presence, together we will be able to offer clients a feature-rich solution which can enable them to increase ROI on their digital advertising investments. The acquisition will complement DoubleClick’s strong focus in digital advertising, our innovative research and development, and our ongoing investment in search, optimization and rich media.”

The same release quotes Falk’s CEO, Thomas Falk: “I am very excited that together we will be able to offer a powerful, feature-rich solution with strong local customer service. The acquisition will have a positive impact in Europe, where Falk’s strength in Germany and the Benelux markets complements DoubleClick’s strength in the United Kingdom and France,” said Thomas Falk, CEO of Falk. “The established geographic footprint of DoubleClick’s operations will give Falk an immediate scale it would otherwise take significant time to build.”

DoubleClick announced that upon closing of the acquisition, Thomas Falk, CEO of Falk, will assume the role of President of DoubleClick EMEA and will report to the President of DoubleClick International, Ben Regensburger. Joe Apprendi, CEO of Falk North America, will stay on to help Falk customers transition smoothly over to DoubleClick.

About Falk eSolutions (www.falkag.com)
Founded in 1998, Falk eSolutions is a leading provider of online ad delivery and management solutions for publishers and advertisers. Falk’s core products are Falk AdSolution™, AdSolution|rx™ optimization and AdSolution|fx™ rich media. The AdSolution™ interactive ad management suite is engineered to increase delivery performance, streamline administrative workflow and dramatically reduce operating costs for customers. AdSolution is used by hundreds of publishers, agencies and marketers worldwide. Falk AdSolution is now the third-largest ad management solution worldwide, serving over 18 billion ad impressions per month.

With more than 70 employees, Falk has its headquarters in Germany. From 2002 to 2005, Falk opened several international offices to meet worldwide demand for its products, including London, Paris, St. Petersburg, Los Angeles and Steinhausen, Switzerland. Falk North America was established in 2003.

About DoubleClick (www.doubleclick.com)
DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Its focus on innovation, reliability and insight enables clients to improve productivity and results.

Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company’s DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them.

DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1500 clients.

About DeSilva & Phillips and its Digital Media & Technology Group (www.mediabankers.com)

DeSilva & Phillips, Media Investment Bankers, was founded in 1996 and has completed over 150 transactions in the media and digital media industries, with over $5 billion in value.

From the first years of the Internet, DeSilva & Phillips' partners and managing directors have been pioneers, experienced executives and entrepreneurs and active investment bankers. The Digital Media and Technology Group, led by Jay MacDonald, is organized to service the entire marketplace for electronic content in its many - and still-evolving - forms: from web-based publications to specialized search engines, from business information services to rich media and online advertising services. The group’s managing directors also work closely with Generation 3 direct marketers as well as a broad range of firms redefining, reshaping and repurposing content - what was once called editorial or programming - including aggregators, bloggers, webcasters, RSS feeders, and mobisode producers.