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Former NHLer helps businesses be seen more prominently on the search engines through new business venture that takes what was learned from past experiences and passes that knowledge on to new clients throughout the online world.

Toronto, Ontario (PRWEB) March 2, 2009 -- Search engine marketing is the key to attracting new business to your website, says a former NHL hockey player who has turned business professional.

"One of the things I've learned over the last few years is that the majority of businesses are not seen when people look for them on search engines," says Luciano Borsato, former Winnipeg Jet and CEO of his newly incorporated online marketing company, YSN Group Inc.

One of the things I've learned over the last few years is that the majority of businesses are not seen when people look for them on search engines
We help business websites stand out so that potential customers can find them as they research products and services
Businesses assume having a website will automatically draw thousands of customers. Unfortunately, many people launch their sites and are stunned to find out nobody is visiting.
Good content and effective design are only two of the many keys to getting more page views for your site. And the best way to do that is to get ahead of your competitors on-line.
"We help business websites stand out so that potential customers can find them as they research products and services," he adds.

Borsato -- who holds a marketing degree from Clarkson University in Potsdam, New York, where he attended school on a hockey scholarship -- educates businesses on what people search for online.

After achieving high rankings for brampton.com and other websites by way of their own in-house development through Brampton Media Corp, he and his partners decided to branch out and assist other businesses do the same with their websites.

"It used to be that businesses wanted customers to come to their store and tried everything they could to get them in the door. But the Internet has been a big game changer.

"Businesses assume having a website will automatically draw thousands of customers. Unfortunately, many people launch their sites and are stunned to find out nobody is visiting."

Borsato says YSN Group Inc. has smoothly made the transition from working on their own websites to helping many businesses make the most of their Internet presence. Rewording website content through keyword selection and altering code has drawn additional traffic and, ultimately, boosted sales for clients. But, he adds, it's not an overnight miracle.

A number of recent projects have included achieving first page rankings for dozens of significant 'Toronto' keywords; 'botox Toronto', 'used cars in Toronto', 'lighting stores Toronto' and 'Toronto debt', to name just a few.

"It takes time," continues Borsato. "Good content and effective design are only two of the many keys to getting more page views for your site. And the best way to do that is to get ahead of your competitors on-line."

For a free research report or to find out more about search engine marketing please call Luciano Borsato at (416) 200-9054 or visit www.ysn.ca

About YSN:
YSN Group Inc is a leader in online and search engine marketing. Thorough research, helpful people and attention to detail are our main focus. With a team of helpful specialists, we not only provide your business with additional exposure, but concentrate on the options that are best suited to your success.