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Stefanie Hartman, President of Centaur Strategies (http://www.stefaniehartman.com) and Michael Port , President of Michael Port & Associates (http://www.michaelport.com) each hot competitors working together to promote each other are leaving some of their colleagues speechless in the process. Both Marketing Strategists teach Entrepreneurs how to find unlimited customers, create relationships with their clients and how to build Million Dollar profits in their businesses, even when working with your competitors. On May 05th, 2006, they will prove their strategy of creating strategic alliances with other businesses, with the launch of Michael’s latest book, Book Yourself Solid. Their plan is to take Michael’s book to the bestseller list while attracting targeted new customers for every marketing partner and company that joins in the promotional effort. You can see the campaign design online at: http://www.bookyourselfsolid.com/win-prizes.html

Being able to contact the customer list of your competitor is a private wish most entrepreneurs only dream about but to have marketing partners come on board, say they are going to do just that is virtually unheard of. Yet, over seventy-five (75) entrepreneurs have stepped up to help Michael Port promote his book and on top of that are providing prizes to him at no cost to provide greater incentive to the customer. In fact, Michael received over thirty-five (35) prizes for a total value of $51,884.30.

Some of the prizes range from five (5) star vacation packages around the world, IPOD, digital camera, blackberry, $3000 two day seminar with Michael E. Gerber, $5995 7-Month Marketing Course from Stefanie Hartman and a $6000 8-month Coach Certification Program from The Coach Institute. The Marketing Partner list reads like a who’s-who in business and marketing such as Michael E. Gerber, Joe Vitale, Stefanie Hartman, Mike Filsaime, Lorrie Morgan-Ferrero, Martin Wales, Marcia Wieder (on Oprah twice), Emmy Award Winning television reporter Jeff Crilly, Rob Bell, President of 1shoppingcart.com, and Best Selling Author Terri Levine.

So why would competitors decide to work together to attract new clientele? Aren’t they afraid of their competition? Each marketing partner is hoping that through the promotion of 1 person (in this case Michael Port), their company will be advertised and they may pick up some new customers who are interested in what their company offers consumers.

The remarkable thing is that the success of this campaign depends on each marketing partner agreeing to send out a hand written email to their own database (or customer list), personally referring Michael’s book and all the prizes that can be won. By working together, each marketing partner will be seen by over one (1) Million potential new customers – all in one (1) day, twenty-four (24) hour period. Not bad for many small businesses hoping to capture the hearts and minds of just a fraction of those potential customers at no-cost.

This type of marketing is so successful and gaining in popularity that Stefanie Hartman has created an exclusive Joint Venture Club for private members (http://www.privatejvclub.com) that will be released in the summer of 2006. This club will allow members to find marketing partners that will help them attract new customers and sell more products and services, similar to this campaign. “Most people don’t realize how many different ways you can cross promote and actually profit from working together. Business owners need to be educated on how to properly create Strategic Joint Venture Relationships and then they need a place to find the opportunities.” says Stefanie Hartman. She claims, that once you start doing it, you can quickly see how with a little effort and education, this type of co-marketing can skyrocket your website traffic, triple your customer list and help you sell tons of products and services in a short amount of time.