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IndexTools (Inc.), which broke new ground last month by launching its Partnership Alliance Program, pleased to welcome Leads2Business, a dynamic online direct marketing agency as its first Strategic Alliance Partner.

"Leads2Business' personnel have a wealth of knowledge and experience in the field of web analytics. We believe that their knowledge will provide a strong background for IndexTools web analytics products in the Netherlands" - said Charlie Holbech, Head of IndexTools Partner Division, of his firm's new Holland-based partner.

The Partner Alliance Program is geared toward commitment and long-term perspective in the IndexTools partner network. Benefits to Strategic Alliance Partners such as Leads2Business now include among other things:

- Ready access to IndexTools training sessions and Professional Services
- Direct engagement in IndexTools product developments

Of particular interest to Leads2Business is an innovative program activity tailored specifically for lead generation. Moreover, IndexTools provides is partners with access to vital marketing and sales resources. As the first sales collaboration, IndexTools and Leads2Business jointly participated at the Digital Marketing Event in Amsterdam, on June 5/6.

"The partnership connects Leads2Business with one of the most important web analytics suppliers of the Dutch market: IndexTools," said Michiel van Gaalen, director of Leads2Business. "This cooperation enables Leads2Business to produce even better results from the online campaigns and optimize the web sites of our clients. We now have a direct line to the product development of IndexTools, so that we can offer a tailor-made solution. This in combination with the extended training program transforms the most complex questions into user-friendly, flexible and profitable solutions."

About Leads2Business
Leads2Business is an online direct marketing agency that helps clients get the best results from their online marketing activities. Leads2Business sets up creative and innovative campaigns that drive traffic, revenue and profits. Insight into the effectiveness of campaigns and the clients' websites are key to gaining higher ROI and customer satisfaction. That's why Leads2Business works closely with their clients in both implementing IndexTools and getting the most out of the analysis. They help define business requirements and KPI's, as well as to guide the implementation process and offer analytical services.

About IndexTools
IndexTools offers a highly customizable and scalable analytics platform for companies' online marketing activity in each phase of the customer lifecycle. With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing.

IndexTools' services have boosted the online performance of more than 3000 clients worldwide, including Tesco, Vodafone, PriceRunner, and Jamba. IndexTools serves its worldwide client base directly and through a network of more than 200 local partners in over 25 countries around the globe. IndexTools was founded in 2000, operates from New York City, US and has an extensive Technology Development Center in Budapest, Hungary EU. IndexTools' competitors include Webtrends, Visual Sciences (WebSideStory), Omniture and Coremetrics.