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Scoble, Vice President Media Development at PodTech.net, co-author of Naked Conversations, and popular blogger at Scobleizer.com crafts the perfect scene setting essay for Scott's "The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly."

Technical evangelist and author of Naked Conversations Robert Scoble, whose blog scobleizer.com is one of the most popular in the world, has written the foreword for David Meerman Scott's latest book The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly.

"You're not supposed to be able to do what David Meerman Scott tells you in this book," Scoble writes. "You're not supposed to be able to carry around a $250 video camera, record what employees are working on and what they think of the products they built, and publish those videos on the Internet. But that's what I did at Microsoft, building an audience of more than four million unique visitors a month."

"The New Rules of Marketing & PR" shows how to leverage the potential that Web-based communication offers all kinds of organizations, businesses, non-profits, and individuals. The book includes a step-by-step action plan for how to identify audiences, create compelling messages, get those messages to the most consumers possible, and lead those consumers directly into the buying process. Told with many compelling case studies and real-world examples, this a practical guide to the new reality of PR and marketing. Robert Scoble's forward to The New Rules of Marketing & PR can be read in its entirety on Scott's site.

"Something has changed in the past 10 years," says Scoble. "Well, for one, we have Google now, but that's only a part of the puzzle. What really has happened is the word-of-mouth network has gotten more efficient. Much, much, more efficient. But first you'll have to learn to break the rules. By reading Scott's book you'll understand how to gain the credibility you need to build your business. Enjoy!"

David Meerman Scott is an online thought leadership strategist and viral marketing expert. The programs he has developed have won numerous awards, have been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row, and are responsible for selling over one billion dollars in products and services worldwide. Scott is also an instructor for Pragmatic Marketing and he has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out Scott's ideas on his own popular marketing blog.