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Entrepreneur introduces a new twist on the pixel marketing revolution.

(PRWEB via PR Web Direct) October 19, 2005 -- For advertisers who have hit a brick wall with other previously net savvy techniques to connect eyeball to index finger and engage that all-important "click," pixel marketing executive Michael Breckenridge has a suggestion: "Why not try an actual web-based brick wall?"

Breckenridge is the first to launch a four-cent-per-pixel permanent advertising site using the side of an Italian restaurant as the motif. The photographic wall at http://www.MillionBricks.com brings the tradition of posting ads on real-life brick and mortar walls to the web.

"I wanted a classy and elegant place for businesspeople to place their ads," Breckenridge said of his Italian bricks. Based in Spokane, Washington, Michael Breckenridge first came to media attention with the launch of his radio parody website http://www.KYLE-AM.com - Kyle In The Morning, co-operated with his brother Robert, offering popular features like the Insane Sites page.

Breckenridge admits that at first, he didn't think much about pixel marketing. Now with MillionBricks.com he has joined the fray, citing a variety of reasons on the website. The most impressive however, is just how effective the technique can be for advertisers.

"One advertiser generated $33,000 in new business for itself based on a $100 ad," Breckenridge said, referring to the results of pixel progenitor Alex Tew. "Any ad technique that has that kind of potential deserves notice. It's only a matter of the economics of the deal, the publicity the site is receiving and the presentation of the ads themselves. That's where MillionBricks.com will set itself apart. I've launched an international public relations campaign to bring in the traffic."

Pixel marketing is not just a novelty. It's a useful device for the visitor as well. "Only the most active and net savvy will be placing ads, so surfers can be assured they are visiting robust sites with current content and a purpose," he said.

MillionBricks.com is the advertising arm of KYLE-AM.com, and even though they have separate addresses, they serve a mutual purpose. "We have kept advertising off KYLE-AM.com in anticipation of the right venue to come along to make everything happen. MillionBricks.com is it," Breckenridge said.

One advantage he cited for the new site is the size of the ads. "I think size does count," he said. "It's cute to have nothing more than a smiley the size of a pea, but I don't think it's very practical in the long run." One of the hallmarks of all pixel marketing sites is the long expected lifetime of the venues. "An ad large enough to really see something will keep the ads interesting and make them more desirable. Clicking on smileys will get old, I believe. But a decent sized ad, and I'm talking 50 pixels on a side, which is still smaller than a postage stamp, is a more reasonable size."

The demographics for pixel marketing are right too. Members of the "echo generation" or "Generation Y" - the 15 to 30 year age group - are the most active constituency on the web. "The really tiny blocks may still work for the youngest, but what you really need to concentrate on are the surfers with their own credit cards within this age group, and these people are seeking places to go on the web that cater to a more sophisticated audience."

Research at Nellie Mae, a provider of student loans, revealed that 93% of 21-year-olds carry credit cards. In a case study by Harris Interactive cited last month by Windsor Media, Gen-Y surfers today are spending upwards of $233 billion. Apple CEO Steve Jobs noted recently in New York City how young adults are considered savvy influencers. Someone on every block was carrying his company's portable music player, the iPod, he said, which points up the reality of young adult spending. Add to that the likelihood of repeat purchases and a formula for retail success emerges. According to a study by Forrester Research quoted by Filene Research Institute, gen-Y surfers are twice as likely as "Baby Boomers" to purchase multiple products from one provider. "Do you want to be that provider?" Breckenridge posits. "Come join the revolution."

About MillionBricks.com
MillionBricks.com is the advertising arm of KYLE-AM.com and the latest player in the pixel marketing revolution. The classy and elegant look of the site are principal visual draws, followed by the inexpensive buy-in rates for display advertising, and the quirky and hilarious content of it's parent, Kyle In The Morning.