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Search Engine Marketing from the Beginning
Search engine marketing should be included
right at the beginning of the process of marketing a new product or
service. The normal turnaround time for search engine marketing is two to
three months. It usually takes two to three months from the time search
engine optimization for a particular keyword is complete to the time
actual traffic begins to show up on a corporation's website. So, if search
engine marketing is involved in the beginning, by the time the product is
ready to be sold a corporation can start to see an interest in that
particular product.
When the marketing process begins, the search engine marketing process
should begin. A specific list of keywords that describe the product being
marketed should be developed. These keywords must reflect what a potential
customer would type in when they use a search engine to look for that type
of product. These keywords or phrases should also appear in product
literature and other marketing documents used to market the product or
service. Print ads, industry articles, product brochures, and press
releases are all examples of where you can find these keywords.
By establishing a specific list of keywords for a product or service,
further keyword research by an experienced Search Engine Optimization
Specialist can be done in order to narrow down the list. Once the list is
narrowed down to a reasonable amount of keywords that describe the product
or service, a decision can be made as to whether it is appropriate to
establish a new website and domain name for that product. This decision
will also include many other variables, such as the competition's domain
names and current search engine listings for the targeted keywords. Search
engine optimization can then begin. Once search engine optimization is
complete, the search engines are notified of the new web pages, and the
waiting begins. It usually takes two to three months for some search
engines to pick up the new web pages and list them. Depending on the
search engine positions for the targeted keywords and the amount of
competition for these keywords, further optimization may be necessary. The
time involved to maintain the search engine listings varies greatly, also
depending on the number of other websites competing for the same top
search engine positions. After all, only one website can be at the top.
Because it takes a significant amount of time (up to a few months) to get
top search engine positions for specific keywords, it becomes increasingly
important to begin the search engine marketing process early in the
product development stage. In fact, search engine marketing could even
begin as early as the research phase; by testing various keywords on
optimized web pages, getting search engine listings for these keywords,
and analyzing the traffic to these optimized web pages, a corporation can
gauge the interest and potential marketability of those products or
services.
Search Engine Marketing
and Sales Leads |
