{ "version": "1.0", "schema": "https://entitymap.org/spec/v1.0", "publisher": { "name": "Corporate Website Marketing", "url": "https://www.corporatewebsitemarketing.com/", "sameAs": "https://en.wikipedia.org/wiki/Digital_marketing" }, "generated": "2026-06-15T18:08:51Z", "profile": "core", "verificationStatus": "self-declared", "entities": [ { "entityId": "e_001", "@type": "Concept", "name": "Corporate Website Marketing", "description": "Corporate website marketing is the use of a corporate website as a B2B sales and marketing asset. On this site, the concept centers on making a business-to-business corporate website findable, persuasive, measurable, and capable of producing sales leads and ROI.", "sameAs": "https://en.wikipedia.org/wiki/Digital_marketing", "canonicalLabel": "digital marketing", "maturityStatus": "established", "audienceType": "executive", "status": "active", "relations": [ { "predicate": "COVERS", "targetId": "e_002", "targetName": "B2B Corporate Website Marketing" }, { "predicate": "COVERS", "targetId": "e_003", "targetName": "Website Marketing" }, { "predicate": "IMPROVES", "targetId": "e_007", "targetName": "Sales Leads", "confidence": "declared", "context": { "condition": "when the corporate website is findable and converts visitors into inquiries", "reviewDate": "2026-06-15" } } ], "hasChunks": [ { "chunkId": "c_001", "text": "This website explains how the Internet plays an important role in the Business-to-Business Sales Cycle and why corporate web marketing is important if corporations expect to use their website as a sales tool.", "sourceUrl": "https://www.corporatewebsitemarketing.com/", "pageTitle": "Corporate Website Marketing by Bill Hartzer", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.98, "contentType": "definition", "audienceType": "executive" }, { "chunkId": "c_002", "text": "If a potential customer cannot find the corporate website when they’re looking for a product or service the company sells, then the corporate website is not seeing its maximum return on investment.", "sourceUrl": "https://www.corporatewebsitemarketing.com/", "pageTitle": "Corporate Website Marketing by Bill Hartzer", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.95, "contentType": "evidence", "audienceType": "executive" } ] }, { "entityId": "e_002", "@type": "Concept", "name": "B2B Corporate Website Marketing", "description": "B2B corporate website marketing is the application of website marketing to business-to-business companies and sales cycles. The site distinguishes it from consumer-focused internet marketing because B2B website visitors, purchase paths, and lead conversion needs are different.", "sameAs": "https://en.wikipedia.org/wiki/Business-to-business", "canonicalLabel": "business-to-business marketing", "maturityStatus": "established", "audienceType": "executive", "status": "active", "relations": [ { "predicate": "PART_OF", "targetId": "e_001", "targetName": "Corporate Website Marketing" }, { "predicate": "TARGETS", "targetName": "Business Decision-Makers", "confidence": "declared" } ], "hasChunks": [ { "chunkId": "c_003", "text": "Business to Business Corporate Website Marketing is different than traditional Internet Marketing. The audience is different and has different needs.", "sourceUrl": "https://www.corporatewebsitemarketing.com/", "pageTitle": "Corporate Website Marketing by Bill Hartzer", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.96, "contentType": "definition", "audienceType": "executive" }, { "chunkId": "c_004", "text": "The typical visitor to a business to business corporate website is more web savvy than the typical visitor to a website that is geared towards the typical consumer or a website that sells products direct to consumers.", "sourceUrl": "https://www.corporatewebsitemarketing.com/", "pageTitle": "Corporate Website Marketing by Bill Hartzer", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.9, "contentType": "evidence", "audienceType": "executive" } ] }, { "entityId": "e_003", "@type": "Concept", "name": "Website Marketing", "description": "Website marketing is a multifaceted strategy for improving a company’s online presence, attracting traffic, supporting lead generation, and increasing market impact. On the site, it includes SEO, content marketing, email marketing, PPC, CRO, branding, analytics, UX, and mobile marketing.", "sameAs": "https://en.wikipedia.org/wiki/Digital_marketing", "canonicalLabel": "digital marketing", "maturityStatus": "established", "audienceType": "executive", "status": "active", "relations": [ { "predicate": "INCLUDES", "targetId": "e_005", "targetName": "Search Engine Optimization" }, { "predicate": "INCLUDES", "targetId": "e_008", "targetName": "Email Marketing" }, { "predicate": "INCLUDES", "targetId": "e_011", "targetName": "Conversion Rate Optimization" } ], "hasChunks": [ { "chunkId": "c_005", "text": "Website marketing emerges as a pivotal strategy for businesses seeking competitive advantage. This multifaceted approach encompasses a breadth of tactics designed to elevate a company’s online presence.", "sourceUrl": "https://www.corporatewebsitemarketing.com/website-marketing/", "pageTitle": "Website Marketing - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "executive" }, { "chunkId": "c_006", "text": "Leveraging website marketing propels online traffic and catalyzes lead generation. For medium to large enterprises, this becomes a spotlight tactic to harness their potential customer base and multiply their market impact.", "sourceUrl": "https://www.corporatewebsitemarketing.com/website-marketing/", "pageTitle": "Website Marketing - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.92, "contentType": "evidence", "audienceType": "executive" } ] }, { "entityId": "e_004", "@type": "Concept", "name": "B2B Website Marketing", "description": "B2B website marketing treats the website as the command center of a business-to-business marketing ecosystem. It aligns design, content, search visibility, and lead-generation elements to support potential business clients through their buying journey.", "sameAs": "https://en.wikipedia.org/wiki/Business-to-business", "canonicalLabel": "B2B marketing", "maturityStatus": "established", "audienceType": "executive", "status": "active", "relations": [ { "predicate": "PART_OF", "targetId": "e_002", "targetName": "B2B Corporate Website Marketing" }, { "predicate": "INCLUDES", "targetId": "e_007", "targetName": "Sales Leads" } ], "hasChunks": [ { "chunkId": "c_007", "text": "B2B website marketing stands out by offering a targeted approach, aligning content and design to nurture potential business clients through various stages of their journey.", "sourceUrl": "https://www.corporatewebsitemarketing.com/b2b-website-marketing/", "pageTitle": "B2B Website Marketing - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.96, "contentType": "definition", "audienceType": "executive" }, { "chunkId": "c_008", "text": "As your digital storefront, your B2B website not only reflects your brand’s identity but also significantly impacts the customer’s journey from initial curiosity to the final decision.", "sourceUrl": "https://www.corporatewebsitemarketing.com/b2b-website-marketing/", "pageTitle": "B2B Website Marketing - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.9, "contentType": "evidence", "audienceType": "executive" } ] }, { "entityId": "e_005", "@type": "Concept", "name": "Search Engine Optimization", "description": "Search engine optimization is the practice of improving a website’s visibility and rankings in search engine results. On this site, SEO is positioned as a foundation for corporate website visibility, organic traffic, and B2B lead generation.", "sameAs": "https://en.wikipedia.org/wiki/Search_engine_optimization", "alternateName": "SEO", "canonicalLabel": "search engine optimization", "maturityStatus": "established", "audienceType": "technical", "status": "active", "relations": [ { "predicate": "PART_OF", "targetId": "e_003", "targetName": "Website Marketing" }, { "predicate": "IMPROVES", "targetName": "Website Visibility", "confidence": "declared" } ], "hasChunks": [ { "chunkId": "c_009", "text": "A robust SEO strategy serves as the bedrock for drawing in corporate clientele. This involves a dual focus on both on-page and off-page elements.", "sourceUrl": "https://www.corporatewebsitemarketing.com/corporate-website-marketing-2/", "pageTitle": "Corporate Website Marketing - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.93, "contentType": "definition", "audienceType": "technical" }, { "chunkId": "c_010", "text": "By seamlessly integrating SEO into your corporate website, you lay the groundwork for greater visibility and organic traffic.", "sourceUrl": "https://www.corporatewebsitemarketing.com/corporate-website-marketing-2/", "pageTitle": "Corporate Website Marketing - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.91, "contentType": "evidence", "audienceType": "technical" } ] }, { "entityId": "e_006", "@type": "Methodology", "name": "On Page Website Optimization", "description": "On page website optimization is the process of aligning a page’s visible text and underlying HTML with a selected keyword or keyword phrase. The site emphasizes keyword research, unique page content, title tags, meta tags, and search-engine-readable text.", "sameAs": "https://en.wikipedia.org/wiki/Search_engine_optimization", "canonicalLabel": "on-page SEO", "maturityStatus": "established", "audienceType": "technical", "status": "active", "relations": [ { "predicate": "PART_OF", "targetId": "e_005", "targetName": "Search Engine Optimization" }, { "predicate": "REQUIRES", "targetName": "Keyword Research" } ], "hasChunks": [ { "chunkId": "c_011", "text": "Performing keyword research on the topic of your website is the first step in optimizing a website for search. Without knowing what keywords people use when they search, you cannot shape and mold your website around these keywords.", "sourceUrl": "https://www.corporatewebsitemarketing.com/page-website-optimization/", "pageTitle": "On Page Website Optimization - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.96, "contentType": "procedure", "audienceType": "technical" }, { "chunkId": "c_012", "text": "When optimizing a web page, it’s important to have access to both the text that the visitor sees as well as the underlying code that the search engine spiders see called the html code.", "sourceUrl": "https://www.corporatewebsitemarketing.com/page-website-optimization/", "pageTitle": "On Page Website Optimization - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.9, "contentType": "procedure", "audienceType": "technical" } ] }, { "entityId": "e_007", "@type": "Concept", "name": "Sales Leads", "description": "Sales leads are potential customers who submit contact information through a corporate website. The site treats lead capture, lead handling, CRM transfer, timely follow-up, and lead-to-sale processes as essential parts of corporate website ROI.", "sameAs": "https://en.wikipedia.org/wiki/Lead_generation", "canonicalLabel": "lead generation", "maturityStatus": "established", "audienceType": "executive", "status": "active", "relations": [ { "predicate": "PART_OF", "targetId": "e_001", "targetName": "Corporate Website Marketing" }, { "predicate": "LEADS_TO", "targetName": "Sales", "confidence": "declared" } ], "hasChunks": [ { "chunkId": "c_013", "text": "The toughest part of Corporate Website Marketing is getting potential sales leads to a corporate website and converting them to sales leads. Sales leads are those who have filled out an online form with their contact information.", "sourceUrl": "https://www.corporatewebsitemarketing.com/sales-leads/", "pageTitle": "Sales Leads - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.98, "contentType": "definition", "audienceType": "executive" }, { "chunkId": "c_014", "text": "A sales lead’s contact information should also be exported into a database format or any other acceptable format that can be imported into contact management or CRM software.", "sourceUrl": "https://www.corporatewebsitemarketing.com/sales-leads/", "pageTitle": "Sales Leads - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.88, "contentType": "procedure", "audienceType": "executive" } ] }, { "entityId": "e_008", "@type": "Concept", "name": "Email Marketing", "description": "Email marketing is one of the online marketing techniques discussed as part of corporate website marketing. The site distinguishes email marketing from direct follow-up with people who have submitted information requests on a corporate website.", "sameAs": "https://en.wikipedia.org/wiki/Email_marketing", "canonicalLabel": "email marketing", "maturityStatus": "established", "audienceType": "general", "status": "active", "relations": [ { "predicate": "PART_OF", "targetId": "e_003", "targetName": "Website Marketing" }, { "predicate": "PART_OF", "targetId": "e_001", "targetName": "Corporate Website Marketing" } ], "hasChunks": [ { "chunkId": "c_015", "text": "The site explains business to business corporate website marketing and the many online web marketing techniques that are involved, including search engine listings, sponsored or paid listings on the search engines, online webinars, and email marketing techniques.", "sourceUrl": "https://www.corporatewebsitemarketing.com/", "pageTitle": "Corporate Website Marketing by Bill Hartzer", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.86, "contentType": "evidence", "audienceType": "general" }, { "chunkId": "c_016", "text": "Contacting people who fill out an information request at a corporate website and turning them into sales leads is different than email marketing, and should be treated differently.", "sourceUrl": "https://www.corporatewebsitemarketing.com/sales-leads/", "pageTitle": "Sales Leads - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.83, "contentType": "evidence", "audienceType": "general" } ] }, { "entityId": "e_009", "@type": "Concept", "name": "B2B Marketing Strategy", "description": "B2B marketing strategy is the planning process for defining business segments, decision-makers, messaging, channels, and sales alignment. On this site, strategy starts with target audience segmentation and improves lead quality and sales funnel efficiency.", "sameAs": "https://en.wikipedia.org/wiki/Marketing_strategy", "canonicalLabel": "marketing strategy", "maturityStatus": "established", "audienceType": "executive", "status": "active", "relations": [ { "predicate": "PART_OF", "targetId": "e_002", "targetName": "B2B Corporate Website Marketing" }, { "predicate": "TARGETS", "targetName": "Business Segments and Decision-Makers", "confidence": "declared" } ], "hasChunks": [ { "chunkId": "c_017", "text": "Understanding the businesses and individuals that make up your target audience is the cornerstone of an effective B2B marketing strategy. Knowing who to direct your marketing efforts towards can streamline the lead generation process and increase conversion rates.", "sourceUrl": "https://www.corporatewebsitemarketing.com/b2b-marketing-strategy/", "pageTitle": "B2B Marketing Strategy - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.96, "contentType": "definition", "audienceType": "executive" }, { "chunkId": "c_018", "text": "With a segmented target audience, your marketing efforts can be tailored to address specific pains, goals, and objections that each segment experiences.", "sourceUrl": "https://www.corporatewebsitemarketing.com/b2b-marketing-strategy/", "pageTitle": "B2B Marketing Strategy - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.91, "contentType": "evidence", "audienceType": "executive" } ] }, { "entityId": "e_010", "@type": "Service", "name": "SEO Expert Witness", "description": "An SEO expert witness is a specialist who provides expert analysis and testimony in legal disputes involving search engine optimization. The site presents the role as explaining SEO algorithms, tactics, traffic, rankings, penalties, and industry practices to courts and attorneys.", "sameAs": "https://en.wikipedia.org/wiki/Expert_witness", "canonicalLabel": "expert witness", "maturityStatus": "established", "audienceType": "regulatory", "status": "active", "relations": [ { "predicate": "PART_OF", "targetId": "e_005", "targetName": "Search Engine Optimization" }, { "predicate": "SUITED_FOR", "targetName": "SEO-related legal disputes", "confidence": "declared" } ], "hasChunks": [ { "chunkId": "c_019", "text": "When it comes to legal disputes involving search engine optimization, having an SEO expert witness can make all the difference. These professionals have a deep understanding of SEO and play a crucial role in legal proceedings.", "sourceUrl": "https://www.corporatewebsitemarketing.com/seo-expert-witness/", "pageTitle": "SEO Expert Witness - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.96, "contentType": "definition", "audienceType": "regulatory" }, { "chunkId": "c_020", "text": "An SEO expert witness is a specialist who provides expert testimony in court cases related to SEO. Their responsibilities include analyzing websites, examining SEO strategies, and offering professional opinions and recommendations.", "sourceUrl": "https://www.corporatewebsitemarketing.com/seo-expert-witness/", "pageTitle": "SEO Expert Witness - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "regulatory" } ] }, { "entityId": "e_011", "@type": "Concept", "name": "Conversion Rate Optimization", "description": "Conversion rate optimization is a website marketing discipline focused on improving the performance of a website so more visitors become leads or customers. On this site, CRO appears as a core website marketing tactic for enhanced performance.", "sameAs": "https://en.wikipedia.org/wiki/Conversion_rate_optimization", "alternateName": "CRO", "canonicalLabel": "conversion rate optimization", "maturityStatus": "established", "audienceType": "technical", "status": "active", "relations": [ { "predicate": "PART_OF", "targetId": "e_003", "targetName": "Website Marketing" }, { "predicate": "IMPROVES", "targetId": "e_007", "targetName": "Sales Leads", "confidence": "declared" } ], "hasChunks": [ { "chunkId": "c_021", "text": "The Website Marketing page presents conversion rate optimization as a tactic for enhanced performance alongside SEO, content marketing, email marketing, PPC, branding, analytics, UX, and mobile marketing.", "sourceUrl": "https://www.corporatewebsitemarketing.com/website-marketing/", "pageTitle": "Website Marketing - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.82, "contentType": "evidence", "audienceType": "technical" } ] }, { "entityId": "e_012", "@type": "Person", "name": "Bill Hartzer", "description": "Bill Hartzer is presented as the CEO of Hartzer Consulting and the creator of the Corporate Website Marketing site. The site describes his professional background in SEO, website management, domain names, consulting, and digital marketing since 1996.", "sameAs": "https://en.wikipedia.org/wiki/Search_engine_optimization", "maturityStatus": "established", "audienceType": "general", "status": "active", "relations": [ { "predicate": "AFFILIATED_WITH", "targetId": "e_013", "targetName": "Hartzer Consulting" }, { "predicate": "AUTHORED_BY", "targetId": "e_001", "targetName": "Corporate Website Marketing" } ], "hasChunks": [ { "chunkId": "c_022", "text": "Bill Hartzer, CEO of Hartzer Consulting, put this Corporate Website Marketing together for executives and managers who want to justify the investment in their business to business corporate website.", "sourceUrl": "https://www.corporatewebsitemarketing.com/", "pageTitle": "Corporate Website Marketing by Bill Hartzer", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.96, "contentType": "attribution", "audienceType": "general" }, { "chunkId": "c_023", "text": "With a professional journey spanning since 1996, Bill Hartzer epitomizes unwavering enthusiasm for the realm of search engine optimization.", "sourceUrl": "https://www.corporatewebsitemarketing.com/about/", "pageTitle": "About - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.89, "contentType": "evidence", "audienceType": "general" } ] }, { "entityId": "e_013", "@type": "Organization", "name": "Hartzer Consulting", "description": "Hartzer Consulting is identified as the organization behind Corporate Website Marketing and as an SEO and website marketing consulting firm led by Bill Hartzer. The site presents it as a partner for website marketing, SEO, content marketing, social media marketing, and ROI-focused consulting.", "sameAs": "https://en.wikipedia.org/wiki/Search_engine_optimization", "maturityStatus": "established", "audienceType": "general", "status": "active", "relations": [ { "predicate": "PRODUCED_BY", "targetId": "e_001", "targetName": "Corporate Website Marketing" }, { "predicate": "AFFILIATED_WITH", "targetId": "e_012", "targetName": "Bill Hartzer" } ], "hasChunks": [ { "chunkId": "c_024", "text": "Hartzer Consulting, under the stewardship of CEO Bill Hartzer, represents an established entity dedicated to the art of organic and natural search engine optimization.", "sourceUrl": "https://www.corporatewebsitemarketing.com/about/", "pageTitle": "About - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.93, "contentType": "definition", "audienceType": "general" }, { "chunkId": "c_025", "text": "Corporate Website Marketing is a website by Hartzer Consulting, LLC.", "sourceUrl": "https://www.corporatewebsitemarketing.com/contact/", "pageTitle": "Contact - Corporate Website Marketing", "publisher": "Corporate Website Marketing", "retrieved": "2026-06-15T18:08:51Z", "relevanceScore": 0.95, "contentType": "attribution", "audienceType": "general" } ] } ] }