CorporateWebsiteMarketing.com is an independent publication. It is not affiliated with, sponsored by, endorsed by, or acting as an agent for any search engine, advertising platform, analytics vendor, marketing software company, hosting provider, registrar, or agency described on this site.
Editorial independence
Tools, platforms, standards, and companies are named where naming them is useful to the reader. Being named here is not an endorsement, and being criticised here does not reflect a commercial dispute. No vendor pays for inclusion, no vendor is offered the opportunity to review a page before publication, and this site carries no sponsored content, paid links, guest posts, or affiliate arrangements.
The publisher, Hartzer Consulting, provides consulting and expert witness services in the subject areas covered here. That is disclosed rather than hidden: a reader is entitled to know that the author has commercial interests adjacent to the material. Where a page recommends engaging outside help, it also says when outside help is unnecessary, and readers should weigh both in that light.
No performance claims
Nothing on this site is a promise about results. Marketing outcomes depend on category, competition, budget, product, pricing, and execution, and two companies following identical advice will not see identical outcomes. Where a page describes what usually happens, that is an observation about tendencies, not a forecast for your business.
Platform behaviour changes without notice
Descriptions of how search engines, advertising systems, and analytics tools behave reflect published documentation and observed practice at the time of writing. These systems change constantly and frequently without announcement. Vendor documentation is itself sometimes wrong, incomplete, or describes a feature that has already been withdrawn.
This site tries to be explicit about the difference between what a platform documents, what practitioners observe, and what is being asserted by someone selling something. Where a claim could not be verified against a primary source, the page says so rather than presenting it as settled. Treat any statement with a date, a threshold, or a numeric limit as requiring re-verification before you rely on it.
Statistics and sourcing
A great deal of what circulates as fact in business-to-business marketing cannot be traced to a retrievable source. Widely repeated figures about how far through a buying process a buyer is before contacting a vendor, how many people sit on a buying committee, how many visitors a tool can identify, and how webinars perform are frequently either vendor data presented as industry data or citations that lead nowhere when followed.
This site declines to repeat those figures. Where a number is used, it is attributed in the prose to a named source with its methodology described, and where a figure comes from a vendor's own platform data that is stated explicitly. Where no defensible number exists, the page says so instead of supplying one. If you find a figure here that you believe is poorly sourced, please say so — see the contact page.
Not professional advice
Material touching on privacy policies, data protection, cookie consent, advertising disclosure, expert testimony, evidence, trademark matters, or domain name disputes is general information about how these areas work. It is not legal advice, no lawyer-client relationship is created by reading it, and it should not be relied on in a dispute. Consult qualified counsel about your own circumstances and jurisdiction.
Similarly, material on budgets, acquisition costs, and lifetime value is not financial advice.
Historical and archived pages
Some pages here have existed at their current addresses for two decades. Where an original page has been rewritten, the current text reflects present understanding, and pages explicitly marked as archive material describe an earlier moment and then explain what has changed since. Archive pages are not preserved as a record of what was originally written word for word, and they should not be read as a contemporaneous document. Where this site or the wider industry was wrong at the time, the current page says so.
Errors and omissions
Despite reasonable care, this site may contain errors, omissions, and statements that have been overtaken by events. No responsibility is accepted for loss arising from reliance on anything published here. Corrections are genuinely welcome and are acted on.
Pages are reviewed when something material changes in the subject they cover rather than on a fixed calendar, which means some pages are revised several times in a year and others stand unchanged for longer because nothing about them has moved. A page that has not been edited recently is not necessarily out of date, and a recently edited page is not necessarily more reliable. Where the currency of a specific claim matters to a decision you are making, check it against the primary source named in the text.