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Make sure your corporate website is delivering its maximum return on your investment. Bill Hartzer, a corporate website marketing expert, explains how to brand your products, get more sales leads, monitor competitors, and use website reporting to gain competitive advantages.
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Recent Articles by Bill Hartzer:
Search Engine Optimization for Corporate Websites
Search Engine Optimization for Blogs
Considerations for Multilingual Websites
Link Bait Gets Better Search Engine Rankings
Do You Own Multiple Domain Names?
Does the Over-Optimization Penalty Exist?
SEO Firm Offers Competitive Analysis
My Thoughts About Linking
Domain Name Transfer Agreements
DFWSEM Announces New Officers
Range Online Media Hires Todd Friesen
Success Academy Internet Radio Show
Google Store Coming Soon?

B2B Website Marketing Articles Archive -
March 2005 - April 2005 - May 2005
June 2005 - July 2005 - August 2005
September 2005 - October 2005
November 2005 - December 2005
January 2006 - February 2006
March 2006 - April 2006
May 2006 - June 2006  - July 2006
August 2006  - September 2006
October 2006  - November 2006  - December 2006
January 2007  - February 2007  - March 2007  - April 2007
May 2007  - June 2007  - July 2007
 


Bill Hartzer spoke at
Search Engine Strategies

Bill Hartzer Speaks at PubCon

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Bill Hartzer put this website together for executives and managers (or anyone else) who want to justify the investment in their business to business corporate website. This is the first website that addresses corporate website marketing (specifically business to business B2B corporate marketing websites) and what you need to know in order to make sure your business to business B2B corporate website is paying for itself--by maximizing its return on investment.

This website explains how the Internet plays an important role in the Business-to-Business Sales Cycle and why corporate web marketing is important if corporations expect to use their website as a sales tool. Even if you don't expect to be able to use your corporate website as a sales tool, the tips and techniques explained here will probably change your mind.

Bill Hartzer explains that corporations need to pay particular attention to corporate website marketing, especially in times like these when management is looking to cut costs. Many executives don't realize how important a role the corporate website plays in the B2B Sales Cycle. Simply said, if a potential customer cannot find the corporate website when they're looking for a product or service the company sells, then the corporate website is not seeing its maximum return on investment.

Business to Business Corporate Website Marketing is different than traditional Internet Marketing. The audience is different and has different needs. The typical visitor to a business to business corporate website is more "web savvy" than the typical visitor to a website that is geared towards the typical consumer or a website that sells products direct to consumers.

"Especially in niche markets, where there are only a few dozen suppliers of a particular product or service, potential customers turn to the Internet to find these niche products and services. If a corporation's website appears at the top of the list when a search is performed by the potential customer, there is a very good chance that they will inquire about that product or service. If a corporation's website is not found easily on the Internet, then they will lose out on many valuable sales leads, inquiries, and Requests for Proposals (RFPs)" says Bill Hartzer.

If you explore this website further, Bill Hartzer explains business to business b2b corporate website marketing and the many online web marketing techniques that are involved, including search engine listings, sponsored or paid listings on the search engines, online webinars, and email marketing techniques. He discusses the need to convert website visitors into valuable sales leads, and what works and what doesn't work.

After all of the techniques are discussed, Bill Hartzer explains how to make corporate web marketing work for your business. He discusses how to work with the marketing department, the webmaster, the search engine optimizer, and why the sales people are a valuable part of making corporate web marketing work.

Because management needs specific proof of a corporate website's ROI, reports are discussed. The detailed information that website reports should include is discussed, as well as information that will not necessarily interest upper management. The particular keyword phrases that potential customers use to find a corporate website can be valuable, though. For example, if these keyword phrases are tracked over a period of time, they will show whether certain products are becoming more popular or less popular. This information is key because it can provide executives with knowledge about how certain products and services are doing in the marketplace, how many inquiries their company is receiving about these products and services, and how many inquiries are turning into sales and into actual sales for the company.

Go ahead, take a look around this website. This website is here to help explain how a corporate website can achieve its maximum return on investment.



Copyright 2003-2012 by Bill Hartzer. All rights reserved. Last Updated Tuesday 21st 2014f October 2014 08:39:42 PM.