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Recent Articles by Bill Hartzer: Search Engine Optimization for Corporate Websites Search Engine Optimization for Blogs Considerations for Multilingual Websites Link Bait Gets Better Search Engine Rankings Do You Own Multiple Domain Names? Does the Over-Optimization Penalty Exist? SEO Firm Offers Competitive Analysis My Thoughts About Linking Domain Name Transfer Agreements DFWSEM Announces New Officers Range Online Media Hires Todd Friesen Success Academy Internet Radio Show Google Store Coming Soon? B2B Website Marketing Articles Archive - March 2005 - April 2005 - May 2005 June 2005 - July 2005 - August 2005 September 2005 - October 2005 November 2005 - December 2005 January 2006 - February 2006 March 2006 - April 2006 May 2006 - June 2006  - July 2006 August 2006  - September 2006 October 2006  - November 2006  - December 2006 January 2007  - February 2007  - March 2007  - April 2007 May 2007  - June 2007  - July 2007   Bill Hartzer spoke at Search Engine Strategies Bill Hartzer Speaks at PubCon

Bill Hartzer Search Engine Optimization Manager, MarketNet, Inc. Chairman of the DFW Search Engine Marketing Association Lots of Traffic Doesn’t Always Mean Lots of Money Just because you have a lot of visitors on your web site doesn't necessarily mean that your web site is going to make you a lot of money. And you don't have to have a lot of visitors in order... Linking Campaigns Lead to Increased Online Visibility - Part 3 There are several things worth mentioning when it comes to linking. Don't be afraid to link out to good content. If you see something in your industry that's helpful to your web site's visitors, then link to it and tell... Linking Campaigns Lead to Increased Online Visibility - Part 2 Once you have great content on your web site, you first need to take care of your internal linking before dealing with getting external links from other web sites. Great internal linking also means that you link to your related... Linking Campaigns Lead to Increased Online Visibility - Part 1 A proper linking campaign will not only increase your web site' s online visibility and traffic, it will allow the search engines to find your site and help your web site get indexed.... Search Engine Optimization for Corporate Websites Ranking well in the search engine results will not only increase your businesses' brand awareness, it will bring increased sales leads, which will lead to increased ROI from your corporate website.... Search Engine Optimization for Ecommerce Sites Optimizing an ecommerce site isn't that different than optimizing any other type of web site. In order for a page to rank well in the organic search results, the page needs a few things. Find out what those things are.... Search Engine Optimization for Blogs Optimizing a blog is just like optimizing any other website. The content and pages (posts) must be unique, they must be search engine friendly, and it needs links from other websites. If it's a new blog, then you first need... Translating Web Sites – Considerations for Multilingual Online Businesses When you set up a web site and domain name, you are setting up a business—and by establishing a presence in the country using that country's native tongue is much more powerful than simply adding a few web pages to... Target your Ad Copy for Better Results In search (especially through PPC ads), we have the luxury of picking the keywords we're found for—the more targeted the keywords the cheaper they are. If you use targeted keywords you should make sure you're also using targeted ad copy--it... Sitemap Pages Don't Help Search Engine Rankings Sitemaps and XML files, mainly made for the Google Sitemaps program are pretty much useless for ranking purposes. Don't expect to give Google a URL to crawl and expect it to rank anywhere for anything if you don't have everything... Use Link Bait to Catch Better Rankings Although the term "link bait" is fairly new, the entire concept of link bait has been around as long as the internet itself. People have been creating controversial, funny, and informative web sites and web site content that others naturally... Absolute Versus Relative Linking There's not actually any search engine rankings boost per se when you use absolute versus relative links. However, when you use absolute links you make sure the search engines know which "version" of your site to index.... SEO Overkill Can Destroy Your Site Are you using search engine optimization tactics that lead to SEO overkill? You may not think so, but according to several SEO experts at the Search Engine Strategies conference held recently in Chicago, Illinois, you might be using what is... Best of the Web Launches Blog Directory While they welcome new websites at the BOTW Directory, only blogs that are a minimum of six months old are considered for inclusion in the Best of the Web Blog directory.... Professional Blogging There's a new blog out there that is focused helping improve the success of professional bloggers by offering keywords tips, advice about headline styles, and how to increase your blog traffic.... Bill Hartzer Website Marketing Blog

Bill Hartzer put this website together for executives and managers (or anyone else) who want to justify the investment in their business to business corporate website. This is the first website that addresses corporate website marketing (specifically business to business B2B corporate marketing websites) and what you need to know in order to make sure your business to business B2B corporate website is paying for itself--by maximizing its return on investment.

This website explains how the Internet plays an important role in the Business-to-Business Sales Cycle and why corporate web marketing is important if corporations expect to use their website as a sales tool. Even if you don't expect to be able to use your corporate website as a sales tool, the tips and techniques explained here will probably change your mind.

Bill Hartzer explains that corporations need to pay particular attention to corporate website marketing, especially in times like these when management is looking to cut costs. Many executives don't realize how important a role the corporate website plays in the B2B Sales Cycle. Simply said, if a potential customer cannot find the corporate website when they're looking for a product or service the company sells, then the corporate website is not seeing its maximum return on investment.

Business to Business Corporate Website Marketing is different than traditional Internet Marketing. The audience is different and has different needs. The typical visitor to a business to business corporate website is more "web savvy" than the typical visitor to a website that is geared towards the typical consumer or a website that sells products direct to consumers.

"Especially in niche markets, where there are only a few dozen suppliers of a particular product or service, potential customers turn to the Internet to find these niche products and services. If a corporation's website appears at the top of the list when a search is performed by the potential customer, there is a very good chance that they will inquire about that product or service. If a corporation's website is not found easily on the Internet, then they will lose out on many valuable sales leads, inquiries, and Requests for Proposals (RFPs)" says Bill Hartzer.

If you explore this website further, Bill Hartzer explains business to business b2b corporate website marketing and the many online web marketing techniques that are involved, including search engine listings, sponsored or paid listings on the search engines, online webinars, and email marketing techniques. He discusses the need to convert website visitors into valuable sales leads, and what works and what doesn't work.

After all of the techniques are discussed, Bill Hartzer explains how to make corporate web marketing work for your business. He discusses how to work with the marketing department, the webmaster, the search engine optimizer, and why the sales people are a valuable part of making corporate web marketing work.

Because management needs specific proof of a corporate website's ROI, reports are discussed. The detailed information that website reports should include is discussed, as well as information that will not necessarily interest upper management. The particular keyword phrases that potential customers use to find a corporate website can be valuable, though. For example, if these keyword phrases are tracked over a period of time, they will show whether certain products are becoming more popular or less popular. This information is key because it can provide executives with knowledge about how certain products and services are doing in the marketplace, how many inquiries their company is receiving about these products and services, and how many inquiries are turning into sales and into actual sales for the company.

Go ahead, take a look around this website. This website is here to help explain how a corporate website can achieve its maximum return on investment.

Copyright 2003-2007 by Bill Hartzer. All rights reserved. Last Updated Friday 09th of May 2008 04:56:10 PM.