TRUSTe is an organization that helps businesses provide Privacy Policies and peace of mind to their website visitors. TRUSTe, www.truste.org, provides this information about their organization:
“TRUSTe is an independent, non-profit privacy initiative dedicated to building users’ trust and confidence on the Internet and accelerating growth of the Internet industry. We’ve developed a third-party oversight “seal” program that alleviates users’ concerns about online privacy, while meeting the specific business needs of each of our licensed Web sites.
The TRUSTe program is backed by a multi-faceted assurance process that establishes Web site credibility, thereby making users more comfortable when making online purchases or providing personal information.”
Corporations that participate in the TRUSTe program are given a graphic and a link to display on their website. This shows that they are a part of the TRUSTe program.