To see any return on investment in a corporate website, before any corporate website marketing is complete, keyword research must be done. Keyword research involves creating a list of keyword phrases that the corporation would like to be “found for” when a search is performed at a search engine.
When someone thinks of buying one of your products or services, what do they look for? Several keyword phrases should be used initially for each product or service that a corporation offers, and then the list should always be a work-in-progress. By constantly monitoring what keyword phrases the public is using to find your products and services, you can see what terms are bringing the best return on investment. Actual buyers should be matched up with the actual phrases they used to find the corporation’s website. By knowing this information, the corporate website marketer can concentrate on the keyword phrases that work best.