Webmasters don’t necessarily know anything about corporate website marketing. Webmasters are experts in the latest internet technologies, and are experts in making a corporate website “look pretty” and very professional-looking.
Corporate website marketing involves many off-the-website factors that don’t typically involve a webmaster’s expertise. Therefore, it is necessary to let the webmasters do their job while hiring a separate expert in corporate website marketing.
At the same time, we realize that it is always not practical or possible for corporate website marketing to be done entirely by an expert, as many employees now have to multi-task and perform many duties. This is one reason why we’ve put this website together, to explain all of the processes involved in corporate website marketing and to provide a tutorial.