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How Yahoo! Handles Redirects

Yahoo! has recently "fixed" the way their search engine handles redirects. There's been a lot of confusion lately about how Yahoo! handles redirects, and I thought I would make this information available so that you begin to understand when and where you would use either the 301 Permanent Redirect or the 302 Moved Temporarily redirect. In most cases, I highly suggest that you use a 301 Permanent Redirect.

The following table shows the source url, the type of redirect, the target url, and how Yahoo! handles it.


domain1.com

301 Permanent Redirect
or 302 Moved Temporarily
================>

domain2.com

Redirects between domains:
Yahoo! keeps the “target.”

domain1.com 301 Permanent Redirect
================>
domain1.com/asp?y=1

Permanent Redirects within a domain:
Yahoo! keeps the “source”, if it is a root, and the “target” if the redirect is between deep pages.

domain1.com/page1 301 Permanent Redirect
================>

domain1.com/asp?y=1

Permanent Redirects within a domain:
Yahoo! keeps the “source”, if it is a root, and the “target” if the redirect is between deep pages.

domain1.com/page1 302 Moved Temporarily
================>
domain1.com/asp?y=1

Temporary Redirects within a domain:
Yahoo! keeps the “source.”


Please note that this is a high-level overview of how Yahoo! handles redirects. In some cases, Yahoo! may elect to handle redirects differently. This information was originally presented at the Search Engine Strategies Conference in Chicago, Illinois in December 2004 by Jake Baillie, Product Manager, True Local.

 


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301 Permanent Redirects
Search Engine Marketing Glossary

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